A social media audit and strategy is a vital piece of your social media toolkit. A social media audit looks at your existing social media presence (if any) and that of your competitors or others within your industry. The audit also examines your audience to determine when they are online, the platform(s) they are using and their interests. By understanding this information, I can then create a strategy to maximise reach and engagement with your ideal clients.
The social media strategy element determines how you’ll use social media to engage with your audience. Points covered include:
Ideal social media platform for reaching your audience
Content type and sources of content
Language tone and type
Your social media audit and strategy includes:
Detailed briefing session (either face to face or via phone).
Detailed report submitted firstly as a draft and one set of modifications with your input.
This blog post looks at why a social media strategy is essential for social media marketing success.