Social media courses by with Alfalfa are designed to meet your needs. Sessions range from short, seminar style presentations to private 1:1 social media marketing training to half and full day digital marketing workshops for groups.
Regardless of the length of the session, all Alfalfa’s digital marketing and social media courses are tailored to the needs of your organisation, industry and experience level of participants. Best of all, I come to you in your workplace or I can source a training venue across Melbourne, regional Victoria or Tasmania.
With qualifications in business and adult learning, plus years of small business marketing experience, I offer a learning outcomes focused and strategic approach to training – all delivered in a warm, casual and supportive manner.
Suggested training topics include:
Building your social media strategy - In this workshop we work through a strategy template so that by the end of the session you have a framework on which to launch your own social media strategy. Points covered include:
Understanding your audience, their interests and problems.
Who’s using what social media platform and why.
Content creation (content types, where to find it, how to create it).
Facebook, Twitter, Instagram or LinkedIn training - An in depth look at one or more platforms and how it can be used within your industry.
Develop your social media policy, approvals process and content calendar - Create a framework for social media content creation, response and reporting within your organisation.
Social media metrics - Understanding Facebook, Instagram, Twitter dashboards and insights.
Social media hacks - Hints and tips to streamline and automate your content. Tools to assist with content creation.
What’s the deal with hashtags? - A guide to finding, using and optimising Instagram and Twitter hashtags and geolocating.
Social media best practice - Hits and tips on best practice specific to a particular platform and your industry.
Content creation and generating engagement - How to best generate organic reach and real engagement on your social media platforms.